Tags are one of the simplest but most powerful tools inside Inflyte. They let you organise contacts into targeted groups, making it easy to send campaigns to the right tastemakers. Whether you’re running a single-label promo or managing multiple projects, tags help you save time, improve delivery, and generate richer insights.

Here are 10 reasons why tags are essential for your workflow:

  1. Target the right DJs – avoid blasting irrelevant genres by tagging contacts by style (e.g. house, techno, drum & bass).

  2. Faster campaign setup – when it’s time to send, just pull up your tag instead of searching line by line.

  3. Cleaner lists – tagging helps you remove duplicates, filter out inactive contacts, and keep your database neat.

  4. Avoid bounces & spam flags – smaller, more relevant sends reduce the risk of emails bouncing or being flagged.

  5. Better response rates – tastemakers are more likely to engage when promos are relevant.

  6. Richer reports – tags let you compare who’s downloading and playing across genres, territories, or role types.

  7. Support multiple labels – perfect for PR agencies or multi-label groups who need to keep lists separate.

  8. Track influence levels – tag A-list DJs differently from smaller, rising tastemakers for clearer feedback.

  9. Segment by geography – send region-specific promos (UK radio, EU clubs, US streaming curators).

  10. Scale with growth – as your list expands, tags keep everything structured and manageable.

Remember: the more organised your list is, the more effective your campaigns will be.