How to Maximise Subscriber Opt-In  Rates on Inflyte

When importing a contact list into Inflyte, achieving high opt-in rates depends on several factors. Here are the key points to help you manage expectations:

  • Targeted Contact List
    • High opt-in rates are typically achieved when the list is targeted specifically at DJs and tastemakers who actively play the kind of music your label delivers.
    • Generic or untargeted contact lists will result in lower opt-in rates as they may include DJs and tastemakers outside your intended audience.
  • Up-to-Date and Relevant Contacts
    • Ensure your contact list is current, with valid and active email addresses.
    • Avoid outdated lists with a high number of bounced or junk emails, as these can significantly impact opt-in rates.
  • Avoid Using Purchased Contact Lists 

Never use contact lists that have been bought online eg 'Music Industry Database'. These lists are often outdated, untargeted, and can result in low opt-in rates, bounced emails, and damage to your label’s reputation. Focus on building genuine, organic connections instead. These lists are prohibited for import on Inflyte.

 

  • Realistic Opt-In Benchmarks
    • A really strong opt-in rate on Inflyte could be 70% or higher, but this is only achievable with a well-curated and relevant contact list and takes time to establish.
    • Be mindful that not all DJs will want to receive your music, even if they fall within your target audience.
    • Building an audience on any platform takes time and patience. If you put the work into developing your database, you will see the results over time. 
  • Respect for Privacy and Opt-Out Choices
    • Inflyte’s success is built on respecting DJs’ privacy and giving them the power to opt out of receiving promos they don’t wish to receive.
    • This opt-out feature helps maintain trust and ensures your audience is genuinely interested in your music.
  • Quality Over Quantity
    • A smaller, highly-targeted list is more likely to yield better results than a larger, less relevant one.
    • Focus on building strong relationships with tastemakers who are aligned with your label’s style and sound.

By following these guidelines, you can set realistic expectations and create a more effective and respectful promotional strategy on Inflyte.

If you need assistance in understanding your data, email the Helpdesk and we can advise further.