Since 2014, Inflyte has consistently championed an opt-in-only approach to promo delivery  due to our commitment to ethical and effective music promo strategies. 

During this time, labels on our platform have converted over 2 million emails into active subscribers and we believe that opt-in promo is one of the most effective and sustainable forms of promotion that can deliver long-term growth for labels and artists' music. 

Contacts who haven't given permission to promo emails are more likely to report emails as spam, are less likely to engage, open them or leave feedback. It's always in label's best interest to secure permission.

Here are some additional reasons why investing the time in converting contacts to subscribers will benefit your promo campaigns in the long run...

  • Respect for Recipient Preferences: Permission-based promo respects the preferences of your target audience. By obtaining explicit consent, artists and labels ensure that they are reaching out to individuals who have expressed genuine interest, leading to more positive interactions and a higher likelihood of engagement.

  • Enhanced User Experience: Permission-based promo focuses on delivering content to subscribers that have willingly opted in. This creates a more personalised and enjoyable user experience, as individuals are more likely to appreciate and engage with music that aligns with their tastes.

  • Building Trust and Credibility: Obtaining permission establishes trust between the artist, labels and their subscribers. It demonstrates a commitment to ethical and transparent communication, fostering a positive relationship and credibility that can be valuable for long-term success of your promo campaigns.

  • Compliance with Regulations: In many regions, there are strict regulations governing electronic communications, including marketing emails. Permission-based promotion ensures compliance with these regulations, helping artists and platforms avoid legal issues and maintain a positive reputation.

  • Targeted and Relevant Content: By seeking permission, labels and artists can tailor their promo messages based on the preferences and interests of their audience. This targeted approach increases the relevance of the content, making it more likely to resonate with subscribers and resulting in higher conversion rates, increased engagement and more feedback compared to unsolicited promotion.